We started off with the concept design of the product. Brainstorming the functionalities, identifying the target audience and various other challenges like security and complex interface and how we would go about it.
We proceeded to work on the designed plan and started doing interviews to figure out the mental model of the end-users and thier needs and expectations from the product.
We interviewed 12 participants. Some of the participants were interviewed individually by the team members, while other interviews were conducted in a group of two.
We interviewed participants aged between 23 and 65 years from varied occupations ranging from graduate student to a marketing manager .
We generated about 244 affinity notes for the atomic diagram which were initially grouped according to the participants but were later regrouped according to their affinity.
We categorized our audience in 5 primary groups i.e. tech savvy group, a group for whom comfort is important, a group for whom security is important, a group who wants the interface to be really simple and the last group who would want the master control of the system (requires different profiles).