We started off with brainstorming the concept design for the project. Discussing the target audience, identifying the goals for the app and creating a vision diagram.
We conducted contextual inquiries for 12 participants in total, 3 participants each per team member. The interviews were conducted via video calls, or in person. We interviewed both male and female participants, between the ages of 20 to 60+ years, and who owned a smartphone. To ensure that the data we collected from our contextual inquiries came from a relatively diverse set of end users, each of our group members interviewed participants who were located at different geographical regions, with varying climates and weather conditions. The interviews also provided us with different scenarios for the type of occasions or events that the participants were most likely to attend or dress for.
We gathered important information about the factors influencing the daily routine of picking out clothes for our participants. Most users used a weather application on their smartphones to check the weather, and then proceeded with selecting their clothes.
Based on the information gathered, we have generated the various study models, and have consolidated our findings into an affinity diagram, and a consolidated sequence model.
Persona & Scenario
According to the data collected in the contextual inquiries and research we have created the persona and the problem and design scenario.
Each morning, Jenny wakes up and checks the calendar application and e-mail notifications on her phone. She then takes a shower, and randomly picks out clothes to wear to work. Since her office is 10 minutes away from her home, she usually walks to work. One day, on her way to work, it started to pour suddenly. Because Jenny was not prepared for the rain, and did not have a raincoat or an umbrella with her, her clothes and bag got completely drenched.
Ever since Jenny started using the Accoutre app, she wakes up each morning and checks the app, along with other notifications on her phone. She then takes a shower, and wears the clothes suggested by the Accoutre app, based on the current weather outside, and/or an occasion or event she must attend, like a boarding meeting or a party. The app helps her pick out the appropriate outfit each time.